Virgosol is a company that aims to produce solutions that contribute and make a difference with its software testing area-oriented resource management and automation services.
At the beginning of this project, as in many other projects we did, we said to ourselves, “We don’t have to assume, we will create everything from real data.”
Producing a user-friendly product is not based on rote. It’s something that requires engaging with existing users. We could read a lot of blogs on Google to be user-friendly, but this was no more than memorization. That’s why, after interviewing the customers, we prototyped the product and got feedback, and proceeded in this way, resulting in a data-driven design at the end of the day.
One of the biggest trends we have seen in logo preferences is the trend toward simplicity. And as it is known, it is very difficult to catch minimalism and put an identity on it today. The images, colors, shapes, and fonts that make up your logo should all work together to help people seeing the logo for the first time understand who you are and what you do.
Based on all of these, we combined our brand with the space theme and focused on dark mode because the dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read. You can believe us that it was not easy to fit such a large space as a logo into a logo!
When it comes to user experience, speed matters. And this speed can only be accurately measured by performance tests. For this reason, it was a very important criterion for us to include approaches representing performance measurement and speed in the logo.
There were situations where we could picture speed in a classical way, but instead, we wanted to create a work inspired by Halley, one of the most popular comets in space.
By offering a 360-degree service, we achieved integrity by doing branding and application at the same time. We’ve given them a character that sets them apart from other competitors.
Virgosol’s customers have seen an 83% increase in traffic by decreasing their average load time from 7 to 2 seconds.